How to Get Listed on Google News : A Step-by-Step Guide
how to register your site in Google News Publisher Center and optimize your content for automatic discovery.
Appearing in Google News is a game-changer for any website. It drives massive traffic and builds authority. Since 2019, eligibility is automatic, but optimization is what sets winners apart.
1. Automatic Eligibility vs. Publisher Center Google News
While Google’s systems automatically consider any site for Google News, the Publisher Center is still vital for branding, RSS management, and building a loyal follower base within the News app.
2. Technical Setup Checklist
- Verification: Ensure your site is verified in Google Search Console.
- Content Sections: Use RSS feeds to help Google crawl your latest articles instantly.
- Branding: Upload high-quality transparent logos (PNG) for both light and dark modes.
3. Key Ranking Factors for News SEO
- E-E-A-T: High levels of Experience, Expertise, Authoritativeness, and Trustworthiness.
- Freshness: Publishing timely updates on trending topics.
- Technical Health: Mobile-friendly pages and fast loading times.
4. Structured Data Matters
Using NewsArticle Schema is no longer optional if you want to compete. It helps Google understand the headline, date published, and the author of the news piece clearly.
Conclusion: Focus on original reporting and transparent authorship to gain Google’s trust and secure your spot in the News tab.
